News & Knowledge

At FINIS, we’ve always believed the best swim gear makes training clearer and more effective. The Smart Goggle was built with that same goal: give swimmers access to real-time feedback in the water.

Learning to swim is a rite of passage, but its impact goes far beyond water safety. At its core, swim education lays the foundation for skills that ripple into all areas of life – confidence, perseverance, and community. At FINIS, we’re committed to making swimming easier and more accessible for everyone, using innovative products and education to help swimmers of all ages experience the transformative power of the water.

An Impressive 70% of FINIS-sponsored swimmers medaled at the most recent games in Paris wearing the HydroX tech suit. Representing a diverse array of nations from Ireland to Australia, featuring returning champions and fresh faces, #TeamFINIS captivated audiences with their performances. Their achievements resulted in a remarkable tally of 11 medals—6 Gold, 2 Silver, and 3 Bronze—highlighting their unparalleled skill and dedication. This extraordinary success underscores the relentless drive that defines FINIS.

The swimmer’s parachute is a power development tool that increases resistance in the water. The result? Faster, more powerful swimming. Here’s the 411 on swim parachutes, including the best ones for swimmers.

As parents, we understand the joy and excitement that comes with introducing our children to the wonders of swimming. It’s not just about splashing around; it’s about building confidence, developing crucial life skills, and creating lasting memories. One key to ensuring a positive swimming experience for your child is investing in quality swim gear that not only enhances their comfort but also boosts their confidence in the water.

Making waves in the world of fitness! We’re thrilled to announce that one of our incredible customers has just crossed the 1 million-yard mark with the FINIS smart goggles!

We are thrilled to announce the release of our latest innovation, the Smart Goggle Max – the latest addition to our Smart Goggle lineup. Building on the success of our original Smart Goggle, the Smart Goggle Max takes the world of swimming to a whole new level, offering an even wider frame for swimmers of all levels.

I have been actively swimming since 1994. As a marathon swimmer, I spend many hours in the lakes and pools. The water brings me pure joy.

62-year old Masters swimmer Kelly Palace broke the U.S. Masters’ record in the 500-yard freestyle for the 60-64 age group on Sunday at the 2023 SwimRVA Blast Off. Palace swam 5:38.86, breaking the former record by .14 seconds. The old mark was a decade old, set by masters legend Laura Val at 5:39.00.

Ed Mildred is a British swimmer whose specialty is the 100 freestyle and butterfly. Mildred has swam in some major swim events. For example, the 2023 U23 European Championships, the 2022 Commonwealth Games, and the 2021 World Short Course Championships. With some major accolades like winning both silver and bronze at the U23 European Championships, Ed is a powerful swimmer, to say the least!

Dylan Carter's swimming career has been remarkable and continues to rise. A standout at the University of Southern California, he earned NCAA Championship honors as a member of the 800-yard freestyle relay team.

As he cruised to gold in the 1500 freestyle, spearheading what would turn into a prolific three days for Team Ireland at the European U23 Championships, Dan Wiffen was slightly confused. Proud, obviously, and pumped for his team to win three gold medals on night one but also surprised to have recorded a time within one second of his personal best and more than seven seconds faster than his result from a fourth-place finish at the World Championships only 12 days earlier.

A longtime partner of Swimming World, FINIS has routinely produced cutting-edge products which benefit the sport’s athletes – from snorkels to fins to paddles, and now the Smart Goggle and the HydroX suit. FINIS is serving as the sponsor of Swimming World’s coverage of the World Championships in Fukuoka, with the company featuring several of its sponsored athletes in competition. Periodically during Worlds, we’ll publish a piece on FINIS athletes.

Olivia Smoliga looked up at the board and beamed.

Years before FINIS was a major player in the swimming apparel market with numerous training and racing products benefitting swimmers around the world, the company originated when two friends met up after one had returned from winning Olympic gold. Pablo Morales had retired after missing the Olympic team in 1988, but three years later, he returned to the sport, and he captured 100 butterfly gold in 1992.

In the SwimSwam Podcast dive deeper into the sport you love with insider conversations about swimming. Hosted by Coleman Hodges, Garrett McCaffrey, and Gold Medal Mel Stewart, SwimSwam welcomes both the biggest names in swimming that you already know, and rising stars that you need to get to know, as we break down the past, present, and future of aquatic sports.

Nathan Adrian Partners with FINIS Smart Goggle for Training and Coaching

My swimming coach at Indiana University, Doc Counsilman, was the first coach to use slow-motion underwater film to study swimmers back in the 1970’s. From his underwater window in the diving well at Royer Pool, Doc would run his Bolex 16 mm film camera at the highest speed possible, filming Spitz, Kinsella, Hickcox, McKenzie, Jastremski, Stamm, me and many others in super-slow motion. Then he would run to develop the black-and-white film (at his own expense) so he could have it in time to show us in his small office on Sunday mornings precisely how we swam so fast.

FINIS, Inc., a worldwide leader in technical swim products, is proud to announce the global release of its newest tech suit, the HydroX™.