News
Introducing the Smart Goggle Max
We are thrilled to announce the release of our latest innovation, the Smart Goggle Max – the latest addition to our Smart Goggle lineup. Building on the success of our original Smart Goggle, the Smart Goggle Max takes the world of swimming to a whole new level, offering an even wider frame for swimmers of all levels.
KELLY PALACE BREAKS MASTERS NATIONAL RECORD IN 500 FR AND SWIMS 2ND ALL-TIME FASTEST 1,000 IN THE FINIS HYDROX™
62-year old Masters swimmer Kelly Palace broke the U.S. Masters’ record in the 500-yard freestyle for the 60-64 age group on Sunday at the 2023 SwimRVA Blast Off. Palace swam 5:38.86, breaking the former record by .14 seconds. The old mark was a decade old, set by masters legend Laura Val at 5:39.00.
Monofin to Smart Goggle to HydroX: FINIS Defined as World-Class Brand Through Constant Innovation
Years before FINIS was a major player in the swimming apparel market with numerous training and racing products benefitting swimmers around the world, the company originated when two friends met up after one had returned from winning Olympic gold. Pablo Morales had retired after missing the Olympic team in 1988, but three years later, he returned to the sport, and he captured 100 butterfly gold in 1992.
Why 5-Time Olympic Gold Medalist Nathan Adrian likes the FINIS Smart Goggle
In the SwimSwam Podcast dive deeper into the sport you love with insider conversations about swimming. Hosted by Coleman Hodges, Garrett McCaffrey, and Gold Medal Mel Stewart, SwimSwam welcomes both the biggest names in swimming that you already know, and rising stars that you need to get to know, as we break down the past, present, and future of aquatic sports.
Wall Street Journal Features FINIS Smart Goggle
AS SWIMMERS return to their local pools this summer after a very long dry spell, they’ll have their pick of new tracking and timing technology to improve their strokes. From heart-rate sensors that clip onto goggle bands to smart goggles that project a tally of how many laps you’ve swum directly onto the lens, underwater fitness tech is catching up to its aboveground cousins. Much like Fitbits, these new devices relay via companion apps how hard you worked and whether to take it easy or push yourself on your next swim. We tested some of the most intriguing innovations to see what’s helpful and what’s hype before you invest.